Advertising Services
A wealth of experience exclusively that will increase your return on the investment
AIP offers a broad portfolio of solutions and services to assist scholarly publishers capture revenues that would otherwise be lost in the transition of print to online content. Now, more than ever before, publishers are making their content, abstracts, etc., free to read online. With an AIP advertising solution, publishers can effectively monetize these content offerings and raise the journal's bottom-line.
Online Advertising Media
AIP provides sales and online production services for seven online society journals and seven AIP online journals, as well as one society meeting site:
Society online journals:
- American Journal of Physics Online
- Journal of Vacuum Science and Technology A&B Online and the AVS Online Buyers Guide
- Medical Physics Online
- Journal of Rheology® Online
- Powder Diffraction Online
- AAPM Annual Meeting Site
- The Physics Teacher Online
AIP online journals:
- Applied Physics Letters Online
- BioMicroFluidics
- Journal of Chemical Physics
- Journal of Renewable and Sustainable Energy
- Review of Scientific Instruments Online
- Virtual Journals:
Applications of Superconductivity
Biological Physics Research
Nanoscale Science & Technology
Quantum Information
Ultrafast Science
Online advertising services
AIP works closely with each publisher to determine the particular online advertising model that best serves the publishers needs and their journal site. AIP offers the following services to clients:
- Production of static and rotating banner ads for advertisers who lack the capability
- Online company listings, logos and banner ads linked to specified advertiser web sites
- A state-of-the-art online ad server for managing and tracking ad campaigns and providing traffic reports including click-through and impression rates to advertisers
- Table-of-Contents email alerts that are sent to subscribers monthly can incorporate sponsorship banners. Ad tracking software monitors click-throughs on advertiser links.
Talk to us:
- Phone: 1-866-782-4786 (US)
- +1 516-576-2279 (Int'l)
- E-mail:
AIP Journal Advertising Services
AIP's Journal Advertising Division is currently comprised of the Director, Advertising Sales Manager and Advertising Sales Representative. We also retain the services of Independent Sales Representatives, when necessary. Each of the journal advertising sales staff has extensive experience selling advertising in scientific, technical, and medical (STM) publications, as well as selling a variety of online advertising solutions.
AIP utilizes our in-house advertising production group for print products, and our Online publishing specialists for online products. Currently, all print journals are 100% digital and our online advertising specialists are fully skilled at creating or reformatting graphic file types to meet the various online specifications.
AIP currently manages print advertising sales and production services for two AIP Journals, seven society journals and two society magazines:
AIP owned Journals:
- Applied Physics Letters
- Review of Scientific Instruments
Society owned:
- American Journal of Physics
- Journal of Rheology®
- Journal of the Acoustical Society of America
- Journal of Vacuum Science and Technology
- Medical Physics
- Powder Diffraction
- Rheology Bulletin
Society Magazines:
- Acoustics Today
- The Physics Teacher
Experienced sales staff
We provide our publishing clients with an experienced and highly motivated sales team, each with over fifteen years of experience and skilled at asking probing questions to determine customer or prospects needs, suggesting promotional advertising solutions, resolving customer concerns and closing sales.
Proven Marketing and Sales Plans
Our strategy includes a multiple-contact approach by direct mail of media kits to current and prospective customers, timely follow up telephone sales contact and periodic email solicitation. Typically, a marketing plan is developed based on the following:
- Identify target market & sectors and develop prospect list
- Direct mail of media kit and sales materials to advertisers and prospects
- Telemarketing and email follow up
- Face to face marketing/sales at industry events when possible
- Display/promotion of publication at industry events
Advertising sales is an ongoing process in which we continuously review and improve upon our strategies and procedures. Input from the Society and editorial staff is extremely valuable when we approach the analysis of prospective target markets.
Value Added Offerings
- Provide combination rates to frequent advertisers who place advertising in multiple Society/AIP publications
- Provide online advertisers index as value-added benefit to print journal advertiser
- Discount online and print advertising package to enhance revenues.
- Timely reporting sales results and financials to Publisher
